![]() These documents serve as the authoritative source with regard to ensuring consistency and maintaining brand integrity. In conjunction with aligning content to brand strategy and audiences, most medium- and large-size organizations have created brand style guides. Plus, the focus on well-defined audiences puts intentionality behind attracting prospects that fit your growth strategy. This is a simple yet powerful reminder of why they’re creating content and what each piece needs to communicate. Brand OverviewĮvery content creator should pin this on his or her wall: a short statement (your positioning statement, if your organization has one) that clearly identifies your list of target personas, what your company's products/services represent to them, and what your company does better than your competitors. What’s in your content marketing toolkit? If you’re missing any of these 8 essentials that cover everything from content style considerations to SEO best practices, you could also be missing out on leads, customers, and sales. To gain the best advantage for your marketing and sales initiatives, lead generation, and sustained growth strategies, it’s important that you have tools that will serve you. Part of the appeal of content marketing is its adaptability to any industry and nearly any marketing strategy. ![]()
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