In the 1980s Golden Wonder claimed on television and on their packets to be Britain's Noisiest Crisp. Golden Wonder ceased to make them in the 1980s. They were available in Salt & Vinegar, Cheese & Onion and Crispy Bacon flavours. In the 1970s Golden Wonder produced a line of shell-shaped crisps called Rock 'n' Roller Crisps, named after that decade's rock and roll revival. Their first flavoured crisp, the concept was first devised by Tayto in southern Ireland in 1953. Golden Wonder launched the cheese & onion crisp flavour in 1962. In 2022, They celebrated their 75th anniversary making it one of the oldest crisp brands in Scotland. Following the purchase by Tayto in 2006, the Nik Naks and Wheat Crunchies brands were sold to United Biscuits. In July 1995 Best Foods paid Dalgety plc about $280 million for its Golden Wonder Pot Noodle instant hot snacks manufacturing business. Its notable brands have included "Wotsits", "Ringos", "Jungle Fresh" peanuts and Pot Noodle, which ceased to carry Golden Wonder branding after the brand (but not the manufacturing business itself) was sold to Unilever. In January 2006 the company was bought by Tayto, a company based in Tandragee, County Armagh. In 2000 Bridgepoint Capital acquired the company for £156 million. In 1995 Golden Wonder underwent a management buyout costing £54.6 million. by Dalgety plc, with the company being absorbed into Golden Wonder. In February 1992 Sooner Snacks, manufacturer of Nik Naks and Wheat Crunchies, was bought from Borden Inc. The company was owned by various parent companies including Imperial Tobacco and Hanson plc, and was then acquired by United Kingdom based Dalgety plc in March 1987. A site at Crumlin produced the "Pot Noodle". By early 1960s, it was manufacturing crisps at three further sites, at Broxburn, Widnes and Corby. In 1952, the company moved to a purpose-built factory in Sighthill. The company was named after the Golden Wonder potato, which Alexander believed to be the best for making crisps. He started making crisps in order to use spare capacity in the deep-fat fryers which he normally used to make doughnuts. The company was founded in 1947 by William Alexander, who owned a bakery in Stockbridge, Edinburgh.
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